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Purple Revolution: An Underutilized Potential of Lavender Cultivation in Kashmir

In Jammu and Kashmir economy is predominantly agriculture dependent and nearly 70% of the population is directly or indirectly engaged in agricultural and allied activities. Government is now working on a vision on a daily basis to look beyond subsistence agriculture by leveraging special agro-climatic conditions of the Union Territory for securing high returns to the farmers from transformed and modern sustainable and inclusive agriculture interventions. In 2016, the Centre launched Aroma Mission to boost cultivation of plants like lavender which have aromatic medicinal properties. Under the mission, which was launched to move from imported aromatic oils to home grown varieties, first-time farmers were given free lavender saplings. It will encourage the development of aromatic crops for the production of essential oils, which are in high demand in the aroma sector. It is anticipated that Indian farmers and the aroma business will be able to become worldwide leaders in the production and export of various essential oils in the menthol mint pattern. Today, there is lavender farms in each of the 20 districts of J&K. Aroma Mission aims to bring an additional area of 30,000 hectares under cultivation of these crops by interventions of CSIR to further catalyse the cultivation of aromatic crops.