Social media has become an integral part of modern life, offering numerous opportunities for communication and networking. Social media platforms are an essential element of the life of rural youth. The use of social media has shifted the focus of rural youth over time. Social media provides benefits such as improved connectivity, access to information and the ability to connect with people from different regions, it also presents significant disadvantages, including exposure to harmful content, social isolation and addiction. The use of social media has both advantages and disadvantages and its impact on rural youth is significant. This article examines the implications and imperatives of social media for rural youths. It highlights the present scenario, advantages, disadvantages and the need for policies to address the challenges faced by rural youths.