The present article discusses a technology transfer model, conceived at the ICAR-NRRI. Cuttack - INSPIRE (INnovative SPread In Rice Ecosystem). The model is based on the philosophy of bringing synergy through partnership and convergence. Farmers field demonstrations, knowledge empowerment, skill building, robust monitoring, distribution of critical inputs, crop cutting experiments, and field days are important components of the model. Presently the model covers nine states and thirty districts of the country. The model has contributed in enhancing acreage under NRRI varieties through the process of diffusion.