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TOWS Matrix Analysis: A Strategic Solution to the Sustainability of Farmer Producer Companies (FPCs)

In present scenario the sustainability and efficient management of Farmer Producer Companies (FPCs) are the biggest challenge to be answered for the promoting agencies. For that one has to frame strategic planning to pave a way forward for working and decisions of FPCs. TOWS analysis includes creating a list of threats, opportunistic, weaknesses and strengths. It gives clues for examining ways through that company can convert the advantage in to opportunities and there by minimize threats by exploiting strengths and overcoming weaknesses. Accordingly, the strategies need to be developed identically for every FPC. There is wider scope for direct retailing and quality product with brand names. The FPCs not only provide monetary benefits to the member, but also enhance their confidence in farming.